Women Online – digital marketing training for immigrant women from Ukraine in Latvia and Estonia
This 15 months Interreg project will address unemployment of immigrant women from Ukraine who arrived to Latvia and Estonia as refugees, which is a joint challenge for both countries. Economies of Baltic states were affected by the Covid-19 outbreak the most in the EU and still did not completely recover. Containment measures imposed on private companies during the pandemic led to weakened businesses and bankruptcies in a number of sectors. Economic consequences of the Russia-Ukraine war worsened the situation. These factors had a negative impact on the labour market and competition among job seekers rose.
Immigrant women from Ukraine suffer more than other groups of society under such conditions and are at a particular risk of economic exclusion. Many of them find it hard to withstand competition with local inhabitants, Latvian and Estonian citizens, who are naturally well aware of the recruitment process in their home countries and managed to adjust their professional profiles accordingly. Ukrainian women who take care of children or elderly relatives have even fewer possibilities to enter the labour market, as they are often unable to work full time and/or fixed hours. Moreover, certain professions, such as, for example, lawyers and doctors, require a country-specific education and experience, which becomes an invincible obstacle for many Ukrainians in Latvia and Estonia. Newcomers generally feel insecure, lack self-confidence and face financial problems.
Results
70 target group representatives will actively participate in the training course during two rounds. Both Latvian and Estonian trainees will receive a Certificate of Completion which will outline topics and learning hours. The hours can be transferred into credit points in formal education.
Each partner will attract 20 women per round. Total number for two countries is 40 (20x2). It is estimated that 5 participants will drop out of the training course due to various reasons. Thus, total number of active participants per round is 35 (40-5).
Total number of active participants during two rounds is 70 women (35x2). Results will be achieved in the 2nd (35 women) and 3rd (35 women) reporting periods.
Coordinator: Latvia University of Life Sciences and Technologies.
Partner: Eesti People to People NGO.
Contacts: Karberi 33-76, 13919 Tallinn, Estonia tel: +372 6 355 697 e-mail: ptpest@hot.ee
