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"Enhancing policy coherence:
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DCI-NSA ED/2008/154-226,
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“Young people as important actors in social media”

Project summary

"Young people as important actors in social media" is Training Course for youth and youth workers from EU and EU Neighboring countries who have motivated interest to learn deeply about structure of social media, to make analyses of situation in social media and to train skills of writing own materials for social media with focus on entrepreneurship, active citizenship and involvement of youth in social media. Partners will also discuss ideas for new common projects about social media.

Representatives of 16 organisations - 18 participants, two trainers from Estonia, speaker from Armenia and facilitators from Bulgaria and Latvia, one support person from Estonia - will be involved in this eight-days Training Course between April 16-23, 2013 in Nelijärve, Estonia.

As The main objectivesof the project are that by the end of the project participants will:

• become important actors in social media who are aware about European citizenship, European values and about social media as a tool in youth work;

• be able to make critical and creative analyses of materials in social media;

• have the skills and practical experience in order to use social media and ICT (Information and Communication Technologies) in own daily life and effectively act as multipliers of newly acquired skills;

• have the skills to effectively raise awareness in their organisations and communities, to change attitude toward social media and make it one of the most pressurizing tools in civil hands;

• have entrepreneurship skills to develop social media and basic journalistic skills to be freelancer in media;

• create basic network for learning and sharing new ideas and projects with partners from EU and EU Neighboring countries.

The main methods of training course will apply to the best traditions of non-formal education in Europe and on few innovative methods from trainers involved in this project. There will be used experimental learning, learning by doing methods, youth activities from Compass and also activities created specially for this training course.

The idea to organise this TC came from participants of youth exchange organised by Eesti People to People in July 2012 and was supported and developed by participants of evaluation meeting organised in August 2012, also partners from other youth projects where Eesti PTP members participated during last time showed strong interest and motivation to be involved in preparation of TC and participate as partners, they already made editing of application drafts. This TC is build in partnership with many NGOs from EU and EU neighboring countries with aim to use 2013 year as year of European citizenship to promote European citizenship and European values in youth organisations and in social media,, to create new generation of bloggers, activists and multipliers who are able to empower people in EU and EU Neighboring counties.

The main activities:

1). Presentation of project objectives and program, expectations, fear and contributions from participants to the training course with focus on promotion of European citizenship and values and social media and its role in youth organisations.
2). Presentation of participants and partners’ organizations.
3). Ice-breaking games and team building activities.
4). Trainer’s presentations and critical and creative analyses of social media in the world.
5). Presentations of participants homeworks about social media.
6). Discussion about results of the Global Media Monitoring Project and other researches with focus on social media.
7). World cafe with 6 de Bono hats method to find best solutions to improve social media.
8). European citizenship and European values: presentation from trainers. Websites and newsletters in youth oganizations: how to promote European citizenship and European values.
9). Meetings with local journalists in Tallinn. Discussions about the role of young people in social media.
10). News stories writing, rules of 5W. Presentation from trainer and work individually. Presentation of the works.
11). Press-release writing. Work in the small groups. Presentations for all participants.
12). Analyses of media text. Media biases.
13). Preparation of project blog in the small groups, presentations on plenary.
14). Open Space Technologies. Presentations from participants: new ideas and methods.
15). Presentations of outcomes: participants study works done during the training: blog, news- stories, Newsletters.
16). Presentation about YouthPass and Key Competence. Work on YouthPass. Ceremony of certification – YouthPass.
17). Partnership building activities. Creation of new projects' ideas with focus on social media.
18). Reflections of the day. Evaluation of the training course.
19). In the evenings: reflections of the day, Intercultural evenings, movies.
20). Dissemination of knowledge and skills after the TC in youth organisations, local communities in partners countries.

As a result of TC all participants will improve all 8 key competence and they will have chance to analyse own improvements after training course using daily reflection sessions where will discuss in small groups development of knowledge, skills and attitudes as well by completing YouthPass at the end of training course.


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This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Contacts:                     Kärberi 33-76, 13919 Tallinn, Estonia                    tel:  +372 6 355 697                    e-mail:                   
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